What is Two-Way Texting? Can It Be Automated?

Written By Pat Parkhill (Super Administrator)

Updated at August 4th, 2025

Two-Way Texting

Two-way texting is when an agent is enabled to interact with a customer over an SMS channel. Two-way texting can be between an agent and a customer, or can be automated.


Automated Texting

Conversation between a customer and an automated response system is possible within the SmartReach platform. Just as a customer can interact with an IVR, customers can interact and answer questions via SMS.

  • Most information can be exchanged via SMS, with the exception of personal health information (PHI) or PCI information.


SMS can be a very powerful channel in contacting customers and encouraging self-service.

Here are some common use cases for automated and customer-to-agent texting:

  • Customer service
  • Inbound SMS
  • Marketing
  • Account information (non-collection)
  • Reminders
  • First party collections
  • Two-way SMS
  • Third party collections (via toll-free numbers only)